Trilingual college advising for families who want to navigate this process with confidence — in English, Portuguese, or Spanish.
Every session, every document, every conversation — in English, Portuguese, or Spanish. Whichever language your family thinks in.
Founder Franci DaLuz has reviewed thousands of applications across four Massachusetts public universities. She knows what admissions offices look for.
Sliding-scale pricing, group cohort programs, and workshops for schools and community organizations — built on the belief that every family deserves access.
Franci DaLuz built Rumos because too many families navigate college admissions without anyone in their corner who actually understands how the system works. She is one of them — the daughter of Brazilian immigrants, the first in her family to attend U.S. college — and she has spent twelve years on the other side of admissions desks, watching families struggle with a process no one ever explained to them.
She went on to UMass Boston, then to Oxford as a Gilman Scholar, then to a Ph.D. in education. She has reviewed admissions applications at UMass Boston, Bunker Hill Community College, Salem State, and Newbury College, and was named the 2023 NEACAC Professional of the Year. She partners with MEFA to produce Portuguese-language webinars that reach thousands of Massachusetts families each year.
Rumos brings that experience to your kitchen table.
Read Franci's full storyWe sit down with the latest report card, the brochure that came from College Board, the letter from your son's guidance counselor — whatever's on the table — and translate it. What matters, what doesn't, what to do next.
We help you prepare the questions to ask, what to look for beyond the campus tour, and which numbers and policies actually matter. Then we debrief afterward — what you saw, what to follow up on, what to ignore.
Spring of senior year is the moment most families discover that "accepted" doesn't mean "affordable." We read the letters line by line, in your language, and help you compare offers, ask the right questions of financial aid offices, and make an informed decision before the deposit deadline.
We run workshops at high schools, community centers, churches, and employer-organized parent groups — demystifying the college process for groups of families who want to learn it together. In English, Portuguese, or Spanish.
Rumos doesn't replace your school's college counselor — we supplement the work they do. School counselors are doing essential work with limited time and growing caseloads; we work alongside them to give your family the sustained, individualized attention they often can't. We also don't promise admission to a specific college, write your child's essays, or replace the work your family does together.
What we do is make the process clear enough that your family can move through it with confidence.
Sometimes a family needs one focused conversation. A junior-year check-in. A read on a financial aid letter that arrived in March. A gut-check on an application strategy. Sixty or ninety minutes, in your language, with someone who knows the system from the inside.
Four to ten sessions across a school year, structured around your student's grade and the specific places your family wants more confidence. Course planning. College list building. Essay coaching. FAFSA support. Decision support when the acceptances come in.
Full application year, start to finish. Unlimited email between sessions, document review when you need it, essay coaching, parent strategy sessions, and someone walking with you from the first college list through the day you sign the enrollment deposit.
Six-session programs for groups of 10–20 families, delivered in Portuguese or Spanish. A small community of families navigating this together — sharing what they're learning, comparing notes on college visits, getting answers to the questions they didn't know they had.
Rumos partners with school districts, community-based organizations, churches, and employers to deliver college advising at scale — bilingual parent nights, multi-family cohort programs, faculty and staff training, and ongoing advisory engagements. If your organization serves families who could use a clearer path through the college process, let's talk.
Schedule a partnership conversation2023 NEACAC Professional of the Year New England Association for College Admission Counseling Honor
Presenter, NACAC National Annual Conference 2024. Speaking
Alumna, College Board Enrollment Leadership Academy — selective, nomination-only year-long cohort program for emerging enrollment leaders. Leadership
Contracted Portuguese-language webinar partner — MEFA (Massachusetts Educational Financing Authority). Partnership
Published research on mentoring relationships and academic achievement for underrepresented students — Studies in Technology Enhanced Learning, 2022. Research
A discovery call is free, takes twenty minutes, and gives you a clear sense of whether Rumos is the right fit for where your family is right now. We meet in English, Portuguese, or Spanish — whichever feels easiest.